Lucky Star: the Logical End of Moe

This is the commercial for Lucky Star. By now most otaku have seen it, and know that the one doing the MUUUUUUUUUing is none other than Hirano Aya, one of the goddesses of moe.

I keep wondering whether this commercial, by itself, pretty much encapsulates and represents the logical limit of moe–the purest, most concise distillation of what is usually meant by that word. Because when I watch it, even though I know it’s dumb, I start laughing and wearing a stupid grin on my face.

I guess I’m an otaku after all.

Handy tip of the day: play the embedded version on this page, and then click on the video to play it on Youtube a few seconds later. Bask in the harmonized chorus of MUUUUUs.

I am so pathetic. 🙂

Author: gendomike

Michael lives in the Los Angeles area, and has been into anime since he saw Neon Genesis Evangelion in 1999. Some of his favorite shows include Full Metal Alchemist, Honey and Clover, and Welcome to the NHK!. Since 2003 he has gone to at least one anime convention every year. A public radio junkie, which naturally led to podcasting, he now holds a seminary degree and is looking to become Dr. Rev. Otaku Bible Man any day now. Michael can be reached at You can also find his Twitter account at @gendomike.

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