Interview: Aimer

Aimer, an up-and-coming J-pop singer with Defstar Records, is currently best known for her song for Fate/stay Night: Unlimited Blade Works OP “Brave Shine” as well as insert song “Last Stardust.” She has also done EDs for Bleach and No. 6, as well as Gundam Unicorn, and also recorded an album of covers called Your Favorite Things, which include songs by Lady Gaga, Coldplay, and other well-known artists.

We conducted this interview at Anime Expo 2015. The interviewer was Raymond Hu. The transcript is edited for clarity and grammar.

Which artists inspired your work?

I was inspired by Avril Lavinge and a lot of Japanese bands. As for songwriters, I’d say Bjork….for Japanese bands, Spitz.

[Michael] Did you ever watch Honey and Clover? Spitz did a lot of songs for that show.

I do remember the ED theme for Honey and Clover being theirs, yes.*

You did a cover album called Your Favorite Things and covered “Poker Face” by Lady Gaga. What do you think of her as a musician and performer?

Music-wise, she’s very rebellious and does very new things and that’s why I look up to Lady Gaga. Well, actually I’ve never met her in person so I don’t know what she’s like, but musically she really inspires me.

Could you talk a little bit about the making of Your Favorite Things?

Around the time of my debut, I worked with a production team called agehasprings. They were trying to figure out what kind of musical influences and genres they wanted me to aim towards. That’s how they got me started making this cover album.

I read on your home page that you lived abroad sometime [in the UK]. What did you learn from coping with a different culture?

It was definitely difficult to blend in with a different culture and it was a lot of stress for me. But I like the sound of English words so I felt very lucky to be in a different country.

You had to take a break from singing when you were 15. Can you describe your emotions at the time and how you overcame this trial, and what gave you your strength?

Obviously, I was very shocked that I couldn’t sing and I was saddened by it. But by losing my voice, it actually made me appreciate music more than I used to. That is how I overcame and conquered losing my voice.

Did any person or specific inspiration give you that strength?

I went to a lot of hospitals and a lot of doctors, and I finally came across a very well-known doctor. When we were able to figure out what was wrong, it helped me move on.

So identifying the exact cause helped?

Yes.

After that, your voice evolved to what some call a “dry and sweet” tone. Can you elaborate on that?

It made me very happy and glad to hear people say that about my voice, because I’m not trying to act, to sing [with] that voice…it’s how I sing now. I really appreciate it because it’s my natural voice.

One of your songs is called “Re: I Am” and I understand a deconstruction of your performing name (Aimer). Can you explain what it means to you personally?

So this song was written by Hiroyuki Sawano. If you switch around my name it’s “Re: I Am” (an anagram). Before that song, I was singing very quiet, mellow songs, but this is very different…it was like discovering a new me. It was a very emotional encounter. 

What adjustments did you have to make when you went from an indie artist to a major label one?

Moving to a major label meant I got to meet more fans, and I want to see and hear more from them. I appreciate all the support.

Could you talk about your experience working on the Fate/stay Night: Unlimited Blade Works song, “Last Stardust”?

“Last Stardust” was going to be the OP, but instead “Brave Shine” was chosen. However [the song] is like a farewell to a very weak me, taking that to the past, and becoming a stronger me. 

*Note: Aimer is referring to the ED for the live action film version of Honey and Clover, “Mahou no Kotoba,” not the anime EDs, which were done by Suneohair and others.

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