Asian Fast Food Chain Lotteria Continues to Incorporate “Attack on Titan” to Their Menu

In the month of March, Asia’s fast food giant Lotteria ran a promotion which involved a collaboration menu between them and Attack on Titan. This included the 10-Meter Class Titan burger released on March 6th, along with burger meals containing a Survey Corps pin, Military Police pin, or Garrison pin,  released on March 25th.

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The repeated Attack on Titan promotions not only proved to be successful with customers, but beneficial to the fast food chain. With that, Lotteria has scheduled yet another launch to their AoT collaboration, set for April 25th.

Customers, or “fan-customers”, can expect to collect additional Attack on Titan merchandise with the purchase of a cheeseburger or teriyaki burger, along with a small drink and fries. This will give them the opportunity to receive a Eren & Taichou Levi clearfile or a Titan mini towel.

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But the true question remains: will fast-food chains, such as McDonalds & Subway, follow the strategic business procedure set up by Lotteria? They’ll be able to provide the Titan meal experience to millions of fan customers, on a global scale. Or would that approach simply be over-glorifying Attack on Titan as a whole? Let us know!

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Lindo Korchi is the newest staff writer here at Anime Diet. He began his journey into anime journalism in mid-2013 writing for Anime Expo’s news site. Since then, he’s covered conventions, conducted industry interviews, and has written for many Japanese pop cultured outlets, including Tokyo Otaku Mode.

Author: Lindo Korchi

After realizing that writing was his native language, Lindo set out on creating a novel. Eventually he realized that it would be 'impossible' to make a career out of it - discarding his dream. It wasn't until he began writing for Anime Expo's news site, Inside AX, that he would discover the multitude of routes that journalism holds. Since that time, he's reclaimed his dream and has continued to hone his skills in the art of literary. While covering conventions, he found an additional art-form that he would fall in love with -- photography. Now the journey truly begins for our young warrior.

1 thought on “Asian Fast Food Chain Lotteria Continues to Incorporate “Attack on Titan” to Their Menu

  1. Interesting…Lotteria going for “supersize me!” with Attack On Titan collaboration? First time I saw Krista wearing low cut shirt uniform, and despite the fact that she is short, I’m surprised that she has fair size of oppai… But why Levi is also wearing low cut shirt, which makes me nauseated?

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