August 24, 2007
ICv2 has learned that ADV will take over sales, marketing, and distribution functions for all Geneon titles effective October 1st. Geneon will continue to license and produce anime content for the North American market;
The extensive Geneon catalogue will continue to be available through ADV, making a formidable combined title roster from the two companies.
Geneon rids itself of a sales, marketing, and distribution function that is servicing much lower volume than it did in the days when Geneon was distributing Viz (Pokemon) and Bandai titles. ADV gains the economies of scale of servicing larger volume on a similar expense base.